# From email bookings to **65% online** in a year

How a family-owned Galápagos air taxi went from cash, calls, and PayPal links to a full e-commerce airline, opening a direct sales channel and a new ancillary revenue stream without adding staff.

## Regional airline operations, digitized
A regional airline operating inter-island flights across the Galápagos. Before Farel, every booking, payment, and passenger handoff was managed manually - email, phone, cash, bank transfers, PayPal links. ESAV needed to structure operations, open a direct sales channel, and introduce new revenue streams, all without growing the team.

## Running an airline without a system was a challenge
Operations fully dependent on manual coordination.

### Manual bookings

Every reservation handled by email or phone. No availability check, no real-time inventory.

### Fragmented payments

Cash, bank transfers, and PayPal links handled case by case. No reconciliation, no audit trail.

### No direct sales channel

No website, no online booking. Passengers had to find ESAV before ESAV could sell to them.

### No ancillary revenue

No baggage, seats, or transfers sold. Every booking generated only the base fare.

## How Farel answered,<br/>point by point
A digital airline in weeks, not a multi-year IT project.

## What changed,<br/>function by function
The same airline, run a different way.

## A full end-to-end airline system, not a process
One commerce platform replacing email threads, phone calls, and PayPal links.

### Inventory and booking system

Schedules, availability, and reservations in one place. Every team works from the same record.

### Website with integrated IBE

Direct online sales live in weeks. Passengers search, book, and pay without contacting the airline.

### Payment integrations

One processor across every channel. No more PayPal links or manual reconciliation.

### Passenger management

Self-service changes, refunds, and trip management. No phone calls for routine requests.

### Ancillary services

Bags, seats, and transfers offered at every booking step. New revenue from existing passengers.

## 12 months on Farel
Measurable outcomes across distribution, revenue, and operations.

## Could this work for your airline?
Farel fits airlines that need to digitize fast, open a direct channel, and unlock new revenue without growing the team.

### Operates regional or charter routes

Inter-island, short-haul, or seasonal flying.

### Runs on manual booking and payment processes

Email, phone, fragmented payment methods.

### Wants to launch direct online sales (IBE)

A website where passengers can find, book, and pay without phoning in.

### Seeks to introduce ancillary revenue

Bags, seats, transfers, and extras.

### Needs to move to a digital operating model

Without a multi-year IT project or in-house engineering team.