The Latest & Greatest

We love sharing our journey with you. Here, we regularly share our insights, Farel happenings, customer success stories, challenges, and all things to help airlines grow and succeed. Feel free to check out our latest stories and let us know what you think.

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Selling as an Enterprise Startup with no Product

Selling as an Enterprise Startup with no Product

If you survey 100 enterprise software startup founders on what they would consider the most challenging aspect of growing their business, 95 of them would probably say an excessively long sales cycle. Farel is certainly part of that overwhelming majority. Our industry (airlines) is notoriously fickle and sluggish in regards to adopting new ideas and innovation. The typical airline sales cycle (from initial contact to contract close) is around 12-18 months. And while the pandemic forced many airl
Askhat Omarov

Askhat Omarov

August 12, 2021 7 min read

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How to Build a Team into a Startup

How to Build a Team into a Startup

In this post, I’d like to share my experience and lessons learned around talent, motivation, and the early-stage challenges of building the Farel team. Over a year ago, I found myself accepted into YC and going through their program. My former company (Santufei) was successfully acquired and former employees were onboarded to the acquiring company (Kaspi). At that moment, I found myself in an interesting position - I had the idea for Farel, but no team. And with no team, there’s no startup. So I
Askhat Omarov

Askhat Omarov

June 23, 2021 8 min read

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How to Quickly Test Your Business Idea: The Case of Farel

How to Quickly Test Your Business Idea: The Case of Farel

In this post, I’d like to share how I tested the idea of Farel, validated market demand, and share what we’ve achieved over the past year. By sharing practical insights, I hope my experience can be useful for other B2B startups currently at the idea stage. Farel started with a simple hypothesis: airlines need simple and easy-to-use software for their operations. In April 2020, I finally decided to study this direction in further detail. For over a year, the idea drilled my mind incessantly. You
Askhat Omarov

Askhat Omarov

May 5, 2021 10 min read

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A Rising Tide Lifts All Planes

A Rising Tide Lifts All Planes

12 years ago, I founded my first transportation startup. Our company helped optimize large corporate fleets to reduce costs and improve driver safety. For the transport industry, efficiency is key. Companies need to move goods from point A to B as quickly, cost-effectively, and safely as possible. Given the offline nature of our clients, we introduced innovative practices and proprietary tech that could be considered ahead of its time. With an understanding of how technology can fuel new busines
Askhat Omarov

Askhat Omarov

January 13, 2021 3 min read

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