Direct Sales & Distribution

Sell direct. Distribute everywhere.

Launch a high-converting website and mobile apps, give agencies their own booking portal, and connect OTAs and tech partners via API - all selling from the same inventory in real time.

No-code website builder
Native iOS and Android apps
Agency portal with credit management
Developer-friendly API

The hidden cost of bolted-on distribution

Separate tools for your website, agency portal, and API mean inconsistent pricing, disconnected inventory, and no clear view of what's selling where.

Pricing inconsistencies

Website shows one fare, agency portal shows another, OTA shows a third - because each channel pulls from a different source.

No unified sales view

Revenue per channel, conversion rates, and partner performance live in separate dashboards - if they exist at all.

Slow time to market

Launching or updating a website, app, or partner connection requires developer involvement and weeks of work.

Fragmented self-service

Passengers can book online but can't manage, change, or check in from the same place - pushing them back to call centers.

Every channel your passengers and partners use

Manage direct sales, partner distribution, and API connections from a single platform.

Live in days, not months

Launch a branded airline website and native iOS and Android apps with no-code customization: drag-and-drop sections, promo banners, SEO fields, theme controls, and scheduled content updates. Built-in analytics and A/B testing track what converts.

Every language, every currency, every market

Website, mobile apps, and agency portal support multi-language content and multi-currency pricing out of the box. Localization isn't a separate project - it's a setting.

Know what's selling, where, and why

Revenue per channel, conversion rates, partner performance, and booking source - all in one view. No stitching together reports from five different tools.

Same ancillary rules, every channel

Partners sell extras - bags, seats, upgrades, priority - under the same pricing, eligibility, and refund rules as your direct channels. No separate catalog, no manual sync.

FAQ

Before you decide

Answers to the questions we hear most from airline teams

Full control. Drag-and-drop sections, promo banners, SEO fields, theme colors, and scheduled content - all managed from an admin panel. No code required for layout changes, content updates, or localization.

Yes. Each partner can be assigned private fare families, dedicated seat allocations, and custom inventory access. You control what each agency sees independently of your direct channel.

Agencies pay from their balance or credit line. You configure credit limits, multicurrency balances, and top-up rules. Statements and settlement views are available per partner.

Yes. Passengers handle changes, cancellations, refund requests, ancillary purchases, and web check-in directly from your website or mobile app - no agent needed.

Yes. Farel provides REST API endpoints with real-time availability, booking management, and webhook notifications. Partners self-serve API keys and follow versioned documentation to go live.

No. Website and mobile apps share the same content, inventory, and booking engine. Updates made in the admin panel apply across all channels automatically.